COLOR THEORY NOTES
Pigment generated colors come from RYB
Light generated colors come from RGB
The computer monitor can make bright colors than can be printed
SUBTRACTIVE COLOR ADDITIVE COLOR
Pigment generated model Light generated model
Subtracts colors when combined Adds colors when combined
Dark Colors recede, Light Colors advance.
Printers use CMYK, Cyan, Magenta, Yellow, and Black to make printed colors.
MONOCHROME
Tints shades and hues of the same color.
GRAYSCALE
Black and white only.
WEB SAFE RGB
Hexadecimal Compatible, multiple colors of RGB.
COLOR MODIFICATION
TINT
A pure color with added white
SHADES
A pure color with added black
TONE
A pure color with added gray
COLOR HARMONY
COMPLEMENTARY COLORS
Complementary, opposite, split complementary, analogous, triad, tetradic, quadrilateral.
COLOR PALETTES
Can invoke mood, location, and emotion.
COLOR INTENSITY
Color intensity changes based on the surrounding colors.
COLOR ASSOCIATION
I.E. Flowers = Pink universally. White doesn’t equal clean and sterile in China, it means death.
Color increases brand recognition but up to 80%
Color affects appetite, not many people think blue is a food color, blue equals no appetite.
Pink is a tranquilizing color that drains energy, used in prisons, locker rooms, etc.
