Logo Design Notes

Logo Design And Brand Identities

BRAND

Brand is the perceived emotional corporate image as a whole and how the reputation is claimed and perceived.

Branding is…

1. An organization's brand or branding is essentially their public image

2. A design we can create the framework for a brand, colors, fonts, artwork, style… but the audience completes the brand through their emotional reaction
3. Apple is an IT company that projects a humanist image the supports good corporate ethics. When people use their products they connect with it emotionally.

IDENTITY

Identity is…

Corporate Identity is comprised of the visual aspects that form the brand.

Close attention is paid to executing a consistent experience for the viewer.

IDENTITY DESIGN

Identity Design is…

The corporate identity includes strict usage of colors, font families, graphic elements and other guidelines, usually detailed in a corporate identity guide.

The identity guide can include the logo, the logo variations, business cards, labels, envelopes, letterhead stationery, ads, tv commercials, packaging, etc.

LOGO

Logo is…

A logo for identification

a logo is the simplest way a company identifies itself

SUMMARY

Brand: The perceived emotional corporate image as a whole.

Identity: The visual aspects that form part of the overall brand.

Logo: Identifies a business in its simplest form via the use of mark or icon.

WHY USE VECTOR ART?

We create logos as vector art because its flexible, powerful and easily edited.

Vector art can be scaled up infinitely without losing quality.

PENCIL TO VECTOR

Creating a logo design requires many phases

Many meetings and review sessions are required to arrive at a design that works

Converting a simple pencil sketch to vector art requires establishing graphic style, color, line, and typography.

FINAL ART: GRAPHIC STYLE

Decide your “graphic style” will be

1. Sleek, technical, sedate
2. Bold, simple, cute
3. Cartoony, fun, cool
4. High tech and 3D

FIT YOUR MARKET WITH YOUR LOGO

FINAL ART:  LINE SHAPE

If you have lineart in your logo, line shape is important

Logo Write Up

Logo Write Up

Rockstar Games is a video game company founded in 1998, but they were initially a company called DMA Designs. The “Rockstar Games” name came around when the company decided to make some major changes. The only time the companies logo has changed was from DMA to Rockstar, and the only time the Rockstar games logo has changed is when it changes color depending on the region (Rockstar Japan, Rockstar North, Rockstar San Diego, etc. The logo I have a picture of is from Rockstar Vancouver, which no longer exists).  There is no design DNA coming from the DMA logo that went on into the Rockstar lo

Swagazine

Resumé Notes

Resume Notes

Must Haves:

Three or more of my best work samples

Letter of introduction

Resume

List Of References

Letter of Recommendation

Well written and well designed resume

Well made list of positive references

A flawless handwritten job application

Your Resume should have:

Who you are and how you can be contacted

Your job objective

Your level of education

Your work and education experience

Your special skills and abilities

Edit and Refine Your Resume:

Take time to write your resume

No typos

No mistakes, look for double letters

No misleading information

Format it for easy searching

Resume Writing Tips:

List most important experience first

List most important skills first

Leave out the obvious

Avoid negativity

Go with what you got: summer jobs, volunteer experience, relevant hobbies

Dont have a degree or diploma? State your estimated date of completion

Proofread, ask at least 3 other people to look over your resume and spot mistakes

Style Can Vary

Keep it professional and easy to read

ROP Portfolio Handbook

Contains Tips for your portfolio

Has 2 samples resumes and resume templates

How To Get Started

Find a program you like to write your resume

Think of what your ideal job would be in the future, align your resume info for that job

Use the resume templates in the ROP Portfolio Handbook and list all your important details.

Box Of Whoop-Ass