Identity Package

Logo Concepts

Portfolio Cover

Logo Design Notes

Logo Design And Brand Identities

BRAND

Brand is the perceived emotional corporate image as a whole and how the reputation is claimed and perceived.

Branding is…

1. An organization's brand or branding is essentially their public image

2. A design we can create the framework for a brand, colors, fonts, artwork, style… but the audience completes the brand through their emotional reaction
3. Apple is an IT company that projects a humanist image the supports good corporate ethics. When people use their products they connect with it emotionally.

IDENTITY

Identity is…

Corporate Identity is comprised of the visual aspects that form the brand.

Close attention is paid to executing a consistent experience for the viewer.

IDENTITY DESIGN

Identity Design is…

The corporate identity includes strict usage of colors, font families, graphic elements and other guidelines, usually detailed in a corporate identity guide.

The identity guide can include the logo, the logo variations, business cards, labels, envelopes, letterhead stationery, ads, tv commercials, packaging, etc.

LOGO

Logo is…

A logo for identification

a logo is the simplest way a company identifies itself

SUMMARY

Brand: The perceived emotional corporate image as a whole.

Identity: The visual aspects that form part of the overall brand.

Logo: Identifies a business in its simplest form via the use of mark or icon.

WHY USE VECTOR ART?

We create logos as vector art because its flexible, powerful and easily edited.

Vector art can be scaled up infinitely without losing quality.

PENCIL TO VECTOR

Creating a logo design requires many phases

Many meetings and review sessions are required to arrive at a design that works

Converting a simple pencil sketch to vector art requires establishing graphic style, color, line, and typography.

FINAL ART: GRAPHIC STYLE

Decide your “graphic style” will be

1. Sleek, technical, sedate
2. Bold, simple, cute
3. Cartoony, fun, cool
4. High tech and 3D

FIT YOUR MARKET WITH YOUR LOGO

FINAL ART:  LINE SHAPE

If you have lineart in your logo, line shape is important

Logo Write Up

Logo Write Up

Rockstar Games is a video game company founded in 1998, but they were initially a company called DMA Designs. The “Rockstar Games” name came around when the company decided to make some major changes. The only time the companies logo has changed was from DMA to Rockstar, and the only time the Rockstar games logo has changed is when it changes color depending on the region (Rockstar Japan, Rockstar North, Rockstar San Diego, etc. The logo I have a picture of is from Rockstar Vancouver, which no longer exists).  There is no design DNA coming from the DMA logo that went on into the Rockstar lo

Swagazine

Resumé Notes

Resume Notes

Must Haves:

Three or more of my best work samples

Letter of introduction

Resume

List Of References

Letter of Recommendation

Well written and well designed resume

Well made list of positive references

A flawless handwritten job application

Your Resume should have:

Who you are and how you can be contacted

Your job objective

Your level of education

Your work and education experience

Your special skills and abilities

Edit and Refine Your Resume:

Take time to write your resume

No typos

No mistakes, look for double letters

No misleading information

Format it for easy searching

Resume Writing Tips:

List most important experience first

List most important skills first

Leave out the obvious

Avoid negativity

Go with what you got: summer jobs, volunteer experience, relevant hobbies

Dont have a degree or diploma? State your estimated date of completion

Proofread, ask at least 3 other people to look over your resume and spot mistakes

Style Can Vary

Keep it professional and easy to read

ROP Portfolio Handbook

Contains Tips for your portfolio

Has 2 samples resumes and resume templates

How To Get Started

Find a program you like to write your resume

Think of what your ideal job would be in the future, align your resume info for that job

Use the resume templates in the ROP Portfolio Handbook and list all your important details.

Box Of Whoop-Ass

Type Poster

Helvetica Write Up.

Helvetica

1. When text is used in different settings, it evokes different moods, such as when a fancy restaurant uses a cursive swirly font to say how fancy they are, or using Helvetica to add a feeling of simplicity on the New York subway. When I went to NY I liked looking at a good sans serif font and not some complex times new roman bullhonkey while on the subway.
2. “Putting wires into our heads” is saying that by making designs, you’re using the image to convey a message, the message will vary, i.e. “Buy this!” or “Don’t do that!”
3. When I work on a computer I most commonly use Times New Roman for school reports (mostly because I have to). And whenever I do anything else, I use Courier, because it has nice line spacing, so I can easily read large blocks of text.
4. Legibility is the ability to read, and communication is understanding what you read.
5. Before the 60’s, everything was all colorful and askew, and past then, it became all about simplicity and getting the message across.
6. I like the grunge style of design, but if you overdo it, it just becomes a jumble of letters and words that isn’t legible. It’s a good contrast to all of the helvetica- esque stuff you see everywhere.
7. If I spent enough time enjoying said companies product, I don’t think I’d care.
8. I’ve spent too much time looking at font styles since you showed them in class, I hope I don’t spend any more time staring at random text looking for the stylization.

I made me realize how awful ads in the 50’s looked.

Type Faayyyyyce

Pulp Friction Text Project

ScarySpookySkeletons

Typography Notes

Design Typography

Serif font is best for smaller text, Sans Serif is for bigger font.

LEGIBILITY

Choose classical, time tested typefaces (font)

SERIF Has little wingdings on the letters. SANS SERIF doesn’t.

Too many fonts will confuse a reader and spoil the aesthetic

Fonts that are too similar cause ambiguity and make it boring.

Use UPPERCASE and lowercase appropriately.

All caps = yelling, so do it for titles and stuff like that.

ALIGNMENT

Left alignment reads easiest. Consider eyeflow when designing your text. Middle align is good in some cases. Right align is weird.

EMPHASIS TOOLS 1. Italics 2. BOLD 3. Size 4. Color 5. Typestyle Change

INTEGRITY

Avoid stretching and distorting text to maintain integrity.

HEAVY AND LIGHT FONT

Strive for a sense of balance in text balance. Dont change it too much.

KERNING

Space between letters

Using kerning makes your letters more uniform.

TRACKING

The space between multiple groups of letters

RAGS

Large blocks of text. You want the edges of text to look more uniform.

Color Theory Write-Up

Color Theory Write-Up

Primary Colors:

Red Yellow Blue OR Red Green Blue

Secondary colors are created when two primary colors are combined, i.e. Red + Blue = Purple.

Tertiary colors are created when two secondary colors are combined, i.e. green and orange combine to make a color that I have absolutely have no idea what its called.

Subtractive and Additive color models

Light generated colors add color when combined.

Pigment generated colors subtract color when combined.

Color affects our perception of depth depending on whether it’s dark or light, dark colors regress while light colors advance towards the viewer.

Shade and Tint

When black is added to a color, it’s called a shade, it makes it dark. When white is added to a color, its called tint and makes it lighter.

Grayscale Image

http://venkaye.files.wordpress.com/2012/06/grayscale_img.jpg

Monochrome Image

http://1hdwallpapers.com/wallpapers/gorgeous_george_washington_bridge_in_monochrome.jpg

Complementary Color

http://modernmancollection.com/wp-content/uploads/2013/05/Complementary.jpg

Color Palette

Color Wheel

Color Theory Notes

COLOR THEORY NOTES

Pigment generated colors come from RYB

Light generated colors come from RGB

The computer monitor can make bright colors than can be printed

SUBTRACTIVE COLOR       ADDITIVE COLOR

Pigment generated model  Light generated model

Subtracts colors when combined  Adds colors when combined

Dark Colors recede, Light Colors advance.

Printers use CMYK, Cyan, Magenta, Yellow, and Black to make printed colors.

MONOCHROME

Tints shades and hues of the same color.

GRAYSCALE

Black and white only.

WEB SAFE RGB

Hexadecimal Compatible, multiple colors of RGB.

COLOR MODIFICATION

TINT

A pure color with added white

SHADES

A pure color with added black

TONE

A pure color with added gray

COLOR HARMONY

COMPLEMENTARY COLORS

Complementary, opposite, split complementary, analogous, triad, tetradic, quadrilateral.

COLOR PALETTES  

Can invoke mood, location, and emotion.

COLOR INTENSITY

Color intensity changes based on the surrounding colors.

COLOR ASSOCIATION

I.E. Flowers = Pink universally. White doesn’t equal clean and sterile in China, it means death.

Color increases brand recognition but up to 80%

Color affects appetite, not many people think blue is a food color, blue equals no appetite.

Pink is a tranquilizing color that drains energy, used in prisons, locker rooms, etc.

Huehuehue, Gif Challenge

.Gif B

.Gif A

Ballin'

partyhard.gif

File Formats

Lower-end Quality

LOSSY

For the best quality, the .PNG is much better, but it's not as compact, and .JPEGs are good for the lossy images. I really don't have a lot of preference as long as its not like a few of the .GIF files in this list.