Helvetica Write Up.

Helvetica

1. When text is used in different settings, it evokes different moods, such as when a fancy restaurant uses a cursive swirly font to say how fancy they are, or using Helvetica to add a feeling of simplicity on the New York subway. When I went to NY I liked looking at a good sans serif font and not some complex times new roman bullhonkey while on the subway.
2. “Putting wires into our heads” is saying that by making designs, you’re using the image to convey a message, the message will vary, i.e. “Buy this!” or “Don’t do that!”
3. When I work on a computer I most commonly use Times New Roman for school reports (mostly because I have to). And whenever I do anything else, I use Courier, because it has nice line spacing, so I can easily read large blocks of text.
4. Legibility is the ability to read, and communication is understanding what you read.
5. Before the 60’s, everything was all colorful and askew, and past then, it became all about simplicity and getting the message across.
6. I like the grunge style of design, but if you overdo it, it just becomes a jumble of letters and words that isn’t legible. It’s a good contrast to all of the helvetica- esque stuff you see everywhere.
7. If I spent enough time enjoying said companies product, I don’t think I’d care.
8. I’ve spent too much time looking at font styles since you showed them in class, I hope I don’t spend any more time staring at random text looking for the stylization.

I made me realize how awful ads in the 50’s looked.